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Business and Marketing Any Business can sustain only with Marketing its product or service, which makes the latter an essential for the lifeline of the former. Hence, it’s obvious that there are several developments and techniques evolved over the time for the marketing process to reach the end consumers with the products of several brands and business enterprises. [ Also Read: Amazon Delivery Partner Business Idea ] Marketing Channels Based on these evolution, there have been many channels into practice as Zero Level, One Level, Two Level and Three Level. Besides few other coordinated or organised channels and different channels where some marketing models adapted over a period has been adapted. [ Also Read: Great Lock down Business Idea - Vehicle Sanitisation ] In general, there are several players in the marketing channel between the producer and end consumer, such as Distributor / Agent / Broker, Wholesaler and Retailer. Although these are implemented dep